Converged Media Campaigns

Before embarking on the implementation, the results of the Customer Journey audit, combined with the Converged Media Campaigns Strategy and any visual and voice client branding should be adhered to in the implementation of any converged media campaign.

 

The overview of the converged media model is that of a customer-centric outlook. The skillsets normally required during implementation are as follows:

  • Community Managers
  • Creative Graphic and Campaign Strategists
  • Digital Developers
  • Copy writers and editors
  • Channel Experts
  • Data Analysts

In larger organizations most if not all are present albeit dispersed in various departments. These service can be brought together in a working group for the first Converged Media campaign. As a smaller company these skillsets may not be available and agencies will be required to provide these services.

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