The overview of the converged media model is that of a customer-centric outlook. The skillsets normally required during implementation are as follows:
- Community Managers
- Creative Graphic and Campaign Strategists
- Digital Developers
- Copy writers and editors
- Channel Experts
- Data Analysts
In larger organizations most if not all are present albeit dispersed in various departments. These service can be brought together in a working group for the first Converged Media campaign. As a smaller company these skillsets may not be available and agencies will be required to provide these services.