“Experience the power of the BookBook”
The importance of a pre conceived strategy which included the live, real time scenarios enabled Oreo to seize the moment. Whilst not a planned campaign with objectives, the objectives were standing by in their Converged Media Strategy.
The concept was created by Bartle Bogle Hegarty in Singapore. The creative directors, Mr Tinus Strydom, 36, and Mr Maurice Wee, 40, had received a brief from IKEA to make their customers in Malaysia and Singapore excited about the printed catalogue in a world where electronic devices have largely replaced books.
Great work Bartle Bogle Hegarty
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To launch the new IKEA Catalogue.
Create the concept of the BookBook to provide an alternative to digital devices.
Too early to assess results however the viral nature of the video ad indicates a storming success, time will tell.