360i the agency behind this brilliance seized the moment when the lights went out at the Super Bowl XLVII. ‘The timing was perfect to own the moment’ .
Within minutes of the blackout, a piece of content in the form of an image shown above was concepted, designed and published. Stakeholders of the brand were on hand for approvals and the swift response cteated one of the most outstanding Earned Media moments so far.
The “Dunk in the Dark” image was shared on Twitter and Facebook more than 20,000 times and generated 525 million earned media impressions – that’s 5X the number of people who tuned in to watch the game.
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To be ready and prepared at all times to seize a moment.
Immediate creation of the ‘Dunk in the Dark’ image and a tweet to all Oreo users under the #DunkinthDark
Elements included: Owned Media, Earned Media
A single tweet resulted in the image being shared on Twitter and Facebook more than 20,00 times. More than 525 Million earned media impressions created.