The new marketing process has changed.
- Identify your customer journey
- Identify the touch points of your target audience
- Create compelling useful content
- Engage in social media conversations
- Provide excellent customer support
- Collect and analyse your data to provide Business Intelligence and Data Discover
Become a publishing warehouse
Establishing authority and engaging with your audience builds up loyalty. Examples of this are Social Media conversations, articles on websites, White papers, case studies, eNewsletters and articles about your market and business on other websites.
This is an essential element of your future internet marketing strategies and has become part of your Owned Media assets.
Effective Social Media management
Effective Social Media Management is the key to your earned media results.
Optimising your paid advertising
Paid advertising whilst it can be the kick starter it is now being used as the accelerator after social media and content marketing has created the marketing momentum.